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A Mars a day helps you work, Rest and Play
1. A Mars a day helps you work, Rest and Play The
Mars bar found success in England after a young advertising executive names Murray
Walker, who went on the become a commentator on Formula 1 motor racing, came up
with this slogan in 1595. It was retained until earlier this year when the British
version of the bar was modified and repackaged with a new slogan "Pleasure
You Can't Measure". The new formulas, a lighter, less chewy bar, is designed
to appeal to women, who apparently are no regular Mars consumers. This is despite
a rumour surrounding the 1967 drug bust of Rolling Stones Mick Jagger and Keith
Richards. It was alleged that at the time of the pair's arrest, Jagger and singer
Marianne Faithfull were deriving pleasure from the confectionery in a manner other
than that intended by the manufacturers. She has always denied this. The Mars
relaunch attracted considerable attention in the British media, with the Sun reporting
that a caretaker in Southampton named Dave Holloway had stockpiled 1,400 bars
because he was suspicious of the modifications. Mars Notwithstanding
the red to logo or the fact this is made by the same company as the similarly
cosmic-sounding Milky Way, the name has nothing to do with the planet. The Mars
bar was invented in 1932 by an American, Forrest Mars, the son of Frank and Ethel
Mars who established the company now known as Mars Incorporated in 1911 in Tacoma,
Washington. It is one of the largest manufacturers of confectionery in the world
and many of its brands are household names. Chocolate bars had been around since
1849, when the first one was made in Switzerland by Francois Louis Cailler. Mars
had already scored two big hits in the field with the Milky Way in 1923 and the
Snickers bar in 1930. This combination of nougat, caramel and milk chocolate was
selected to be the company's flagship brand. Soft
Nougat and Creamy Caramel Covered in Thick Milk Chocolate The
old Mars bar formula, as still sold in Australia where this was manufactured.
Not all Mars bards worldwide are created equal. The American and Canadian products
are both slightly different, indicating that the 'classic' bar is periodically
fine-tuned for different markets. In Britain, it was found that Mars' biggest
fans were men of middle age or older, while the biggest consumers of chocolate
were young and female - hence the relaunch. 'Chewy' would be closer to the mark
than 'creamy'. What
the label Doesn't tell you - Keep
your bars in the fridge or you are likely to get sticky hands when opening the
package. Cocoa butter, the main ingredient in chocolate, melts quickly at body
temperature and is definitely not equal to a summer's day in Hong Kong.
- What
is costs - $5.50 from ParknShop.
[Source:
Sunday Morning Post, Read the Label by Robin Lynarm, 23 June 2002] |  |
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